MS
Open to new opportunities

Muhammad
Salman Ch

I build

A product and growth specialist who turns data into decisions, decisions into systems, and systems into measurable impact.

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0+
Global Clients
0+
Countries
0%
Email Open Rate Growth
0+
SEO Articles
C1 English Level
🇩🇪
A2 German Level
Top 25% Global Talent
Muhammad Salman Ch
Park
Graduation
Casual
+81%
Email Open Rate
115+
Countries

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Who I Am

A Human Behind the Data

More than metrics. I build bridges between data, strategy, and people.

Muhammad Salman Muhammad Salman outdoor
2+ Years of Impact

Born on 23 September 2001 in Rawalpindi, Pakistan. I graduated as a BE Electrical Engineer from NUST in 2024, and since then I have been operating at the intersection of data analytics, product growth, and global CRM management.

At Cavago, I manage 150+ global accounts across 115+ countries, drive email campaigns that grew open rates from 21% to 38%, and build Power BI dashboards that give leadership real-time visibility. Beyond the numbers, I care deeply about the people I work with and the problems I solve.

Data Driven

Every decision backed by analytics

Human Centric

People are always the priority

Growth Focused

Always pushing boundaries forward

Globally Minded

Bridging Pakistan to the world

Islamabad, Pakistan
BE Electrical Engineering, NUST (2020 to 2024)
English C1 · Urdu (Native) · German A2
Former President, AIESEC in Islamabad
Technical Arsenal

Skills That Drive Results

A multi-disciplinary toolkit at the intersection of data, growth, and product.

Platform Expert

Full HubSpot Proficiency

From CRM pipelines to email sequences, from lead scoring to marketing automation. I live in HubSpot daily. My proficiency spans every dimension of the platform.

CRM and Contact Management
Marketing and Email Automation
Pipeline and Deal Tracking
Workflows and Sequences
Reporting and Dashboards
SEO and Content Tools
Design Expert

Advanced Canva Proficiency

I design high-converting social media content, email campaign visuals, pitch decks, blog graphics, and brand assets that tell a clear story and drive engagement.

Social Media Creatives
Email Newsletter Design
Pitch Decks and Presentations
Brand Identity Assets
Blog and Content Graphics
Ad and Campaign Visuals

Analytics and BI

Power BI90%
Excel / Sheets95%
Google Analytics 485%
KPI Dashboards92%

Marketing and Growth

Email Marketing93%
SEO Strategy88%
Content Strategy85%
Canva Design95%

CRM and Sales Ops

HubSpot CRM94%
Salesforce80%
Pipeline Management90%
Stakeholder Reporting88%

Product and Strategy

Product Management84%
Business Development90%
Global Stakeholder Mgmt91%
Cross-functional Teams87%

Tools and Platforms

HubSpotHubSpot
CanvaCanva
Power BI
Excel
GA4GA4
MailchimpMailchimp
AhrefsAhrefs
SalesforceSalesforce
NotionNotion
SemrushSemrush
TrelloTrello
SlackSlack
The Numbers

Measurable Impact at Cavago

From day one to today. A data-first transformation story across email, SEO, CRM, and growth.

0
%
Email Open Rate Increase
21% to 38%
0
%
Click-Through Rate Growth
1.4% to 3.2%
0
%
Organic Traffic Growth
In 10 months
0
%
Unsubscribe Rate Reduction
0.6% to 0.18%

Email Marketing Transformation

Before vs. After

SEO and Organic Growth Timeline

Monthly Progress

CRM Global Reach

By Region

Performance Radar

vs Industry Avg

Content Output

Blog Posts Published
0+
Global CRM Accounts
0+
Countries Reached
0+
SEO Blog Posts
0mo
To 187% Traffic Growth
0x
Email Campaign ROI
Creative Work

Content That Converts

Pitch decks, email campaigns, social creatives, and SEO blog content — built for global equestrian audiences.

Pitch Deck
Pitch DeckTraining Programme
Email Newsletter
EmailJerez Campaign
Email
Email
Social
Social
Email
Email
Blog
Blog
Email Campaign
EmailStable Owners Outreach
Email Campaign
EmailDual-Template Series
Newsletter
NewsletterEvent Promo
40+Blog Posts
81%Email Open Rate Growth
128%CTR Improvement
115+Countries Reached
Data Projects

Power BI in Action

A multi-page gym management dashboard built in Power BI — connecting Excel data to live KPIs across members, revenue, and operations.

Executive Overview
Live Executive Overview Revenue · Members · Attendance
Members
Member Segmentation Active · Plans · Trends
Financial
Financial Performance Revenue · Sessions · Targets
Power BI DAX Data Modeling Excel
3 interconnected report pages with cross-filtering and drill-through navigation
Custom DAX measures for revenue growth, member retention, and session utilization
Dynamic slicers for date range, membership tier, and location filtering
Automated data refresh pipeline from Excel source to live dashboard
Career Path

Where I Have Been and What I Built

Cavago

Remote / Global
Current
Product and Growth Specialist
Aug 2024 to Present
  • Managed 150+ global CRM accounts across 115+ countries with structured performance reporting
  • Built Excel and Power BI dashboards delivering real-time sales pipeline visibility to leadership
  • Transformed email marketing: open rates 21% to 38%, CTR 1.4% to 3.2%, unsubscribe rate reduced by 70%
  • Led SEO strategy: organic traffic grew 187% in 10 months, 40+ blog posts published
  • Designed all social media creative campaigns and email newsletter templates using Canva
  • Managed full HubSpot CRM including pipelines, workflows, sequences, reports and dashboards
HubSpotPower BISEOCRMEmail MarketingCanva

Motive

Remote
Sales and Operations Analyst
Previous Role
  • Managed CRM data and pipeline metrics for North American market accounts
  • Produced dashboards tracking fleet management KPIs across thousands of clients
  • Supported training initiatives by creating performance tracking frameworks
SalesforceExcelAnalyticsReporting

Foodpanda

Islamabad
Growth and Operations
Previous Role
  • Contributed to vendor onboarding, performance analytics, and regional growth campaigns
  • Tracked delivery KPIs and operational efficiency metrics across the Islamabad region
OperationsGrowthAnalytics

Bitgrit

Remote (Islamabad)
Brand Ambassador (Internship)
Feb 2021 to Nov 2021
  • Grew campus brand awareness reaching 500+ students across NUST and connecting them to data science opportunities
  • Collaborated with a global brand ambassador team to execute coordinated awareness campaigns
  • Managed social media campaigns resulting in 50%+ follower growth on regional channels
  • Gathered user feedback from students to inform product feature decisions for the Bitgrit platform
  • Represented Bitgrit at campus conferences and events, building partnerships with student communities
Data AnalysisData ModelingSocial MediaBrand Awareness

AIESEC in Islamabad

Islamabad (ISB) Chapter
President
Local Committee President
During University (2020 to 2024)
  • Led AIESEC in Islamabad as Local Committee President, the top leadership role in Pakistan's largest youth-run organization
  • Started as VP Sales and Exchange, then rose to President after demonstrating strong leadership across teams and global programs
  • Developed global exchange programs connecting Pakistani youth with international opportunities across 115+ countries
LeadershipPresidencyGlobal ExchangeBD
What People Say

Voices From the People Who Worked With Me

Real LinkedIn recommendations from colleagues, managers, and direct reports.

"

"I've had the pleasure of working with an incredibly bright, enthusiastic, and intelligent individual whose insight, approach, and professionalism I genuinely value. Exceptionally articulate with outstanding attention to detail, he consistently brings clarity and precision to everything he does. It's been a privilege to work alongside him, and I would confidently recommend him across any industry, anywhere in the world. He will undoubtedly be an asset to any team."

👩‍💼
Hannah Stevens
Progress Not Perfection
Worked with Salman on the same team
"

"It's rare to come across someone as driven, reliable, and genuinely impactful as Salman. During our two years working together at AIESEC, I supervised him and watched his evolution from a committed team member into a trusted leader, culminating in his well-deserved appointment as Local Committee President. What truly distinguishes Salman is his capacity to inspire and mobilize those around him. He leads not just with skill but with empathy."

👨‍⚕️
Asad Sultan
World Economic Forum Shaper
Managed Salman directly at AIESEC
"

"Working with Salman has been nothing short of transformative. His leadership goes beyond strategy and execution; he leads with empathy, vision, and an unwavering belief in people. His leadership was not about authority but about influence; he saw potential in people even when they didn't see it in themselves."

👨‍💼
Inshaal Khizar Aleem
Sales at Coca-Cola Icecek | Country Head AIESEC
Reported directly to Salman
Let's Connect

Ready to Work Together?

Whether you're a startup looking to scale or an enterprise optimising performance, let's talk data, growth, and impact.

Muhammad Salman Ch

Open to new opportunities

Email
[email protected]
Phone
+92 331 009 2356
LinkedIn
Muhammad Salman Ch
Location
Islamabad, Pakistan

I typically respond within 24 hours.